ENGAGE: Optimize Your Sales Performance Results
In an era where selling is more complex than ever, Jeffrey Bogart shares his hard-won wisdom in ENGAGE, a comprehensive guide to mastering the art of sales. Drawing on 35 years of experience and more than $800 million in sales, Bogart unveils the proven methods that helped him build lasting relationships with over half of the Fortune 500.
The book, set for release in Fall 2026 through Aviva Publishing, promises to equip sales professionals and organizations with practical, proven tools to thrive in an era of constant change.
What This Book Will Teach You
Crack the C-suite. Revive lost accounts. Win clients for life. Master the playbook for closing the deals others call impossible-from a seasoned sales veteran with $800 million in proven results.
- How to reach decision-makers others think are untouchable - and turn them into your biggest wins
- Negotiation tactics that get you to "yes" without discounting or desperation
- How to turn lost accounts into comeback stories - and prove "gone for good" is a myth
- Customer service strategies inspired by Disney that turn clients into raving fans
- How to overcome sales obstacles - from remote decision-makers to closed contracts
- Proven methods for reducing client churn and achieving elite closing rates
- How to stand out in a "sea of sameness" with creative strategies that make you unforgettable
Who This Book Is For
Whether you're elevating your own sales game or building a world-class sales team, this book is for you.
If you're a sales professional looking to take your performance to the next level, ENGAGE delivers. Whether you're a rookie mastering the basics or a veteran eager to land “impossible” accounts, this book gives you the strategies to win career-defining deals. Learn how to reach C-suite execs and strategic decision-makers, master high-stakes negotiations, and build lasting relationships that generate referrals for years.
If you're a sales manager or team leader, ENGAGE is your playbook for training your team on what actually works in today's market-from reaching key decision-makers to recovering lost accounts. You'll learn how to build a culture of high performance, ethical selling, and long-term client relationships.
If you're a business owner, consultant, or entrepreneur who needs to sell but feels stuck at the gatekeeper level, this book will show you how to get in front of decision-makers, deliver pitches that resonate, and negotiate deals that protect your margins.
If you're a business leader or executive looking to transform your sales organization, build a high-performing team from the ground up, or bring in proven strategies that generate millions in new revenue-ENGAGE is your roadmap.